Basic To
Advanced
Hindi/English
Gujarati
Certified
Course
Experienced
Members
Digital Marketing Course
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Introduction to Digital Marketing
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• Overview of digital marketing
• Key concepts and terminology
• Digital marketing channels and strategies
• Understanding the digital customer journey
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Website and Content Marketing
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• Importance of a business website
• Basics of website design and development
• Content marketing strategy
• Creating and managing a content calendar
• Blogging and guest blogging
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Search Engine Optimization (SEO)
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• Introduction to SEO
• On-page and off-page SEO techniques
• Keyword research and analysis
• SEO tools and analytics
• Local SEO strategies
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Social Media Marketing
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• Introduction to social media marketing
• Understanding different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Creating a social media strategy
• Social media advertising
• Measuring social media success
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Email Marketing
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• Basics of email marketing
• Building and managing email lists
• Creating effective email campaigns
• Email marketing tools and software
• Analyzing email marketing performance
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Pay-Per-Click (PPC) Advertising
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• Introduction to PPC advertising
• Understanding Google Ads and Bing Ads
• Setting up and managing PPC campaigns
• Keyword bidding strategies
• Measuring and optimizing PPC performance
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Affiliate Marketing
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• Basics of affiliate marketing
• Finding and working with affiliates
• Setting up an affiliate program
• Tracking and measuring affiliate performance
• Best practices in affiliate marketing
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Mobile Marketing
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• Overview of mobile marketing
• Mobile-friendly website design
• SMS and app-based marketing
• Mobile advertising strategies
• Measuring mobile marketing effectiveness
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Video Marketing
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• Introduction to video marketing
• Creating engaging video content
• Video marketing platforms (YouTube, Vimeo, etc.)
• Live streaming strategies
• Video SEO and analytics
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Analytics and Data-Driven Marketing
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• Importance of data in digital marketing
• Google Analytics and other analytics tools
• Tracking and measuring digital marketing campaigns
• Using data to drive marketing decisions
• Reporting and presentation of data
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Digital Marketing Strategy and Planning
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• Creating a comprehensive digital marketing plan
• Integrating different digital marketing channels
• Budgeting for digital marketing
• Case studies and industry best practices
• Future trends in digital marketing
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Final Project and Presentation
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• Developing a complete digital marketing strategy for a real or hypothetical business
• Presentation of final projects
• Feedback and assessment
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